Deine Baustelle



In order to attract young people to the different professions and career opportunities in the construction industry the Bavarian Construction Industry Association launched in 2012 the digital image and career campaign "Deine Baustelle”. The centrepiece of the campaign is the "training course finder" – an online tool usable at the website Using this tool, future trainees can search for companies and get in touch easily. Another main communication channel of the campaign is Facebook. Training opportunities, application advice, spectacular construction projects, stories from the neighbourhood as well as portraits of those who already found their way into the construction business, are just some of the topics that are being posted several times a week. In future, it is planned to strengthen the video communication aspect of the campaign. Trainees will be interviewed and filmed during one day on their daily job focusing on the motivation, interests and future plans of the young construction experts. The first movie is already online.