Profi am Bau



"Profi am Bau” (construction professional) is the advertising campaign for recruiting future apprentices for the German construction industry. The central element is the website Its aim is to support young people in choosing a profession and motivate them for one of the 18 occupations in construction. It provides general information about training, earnings and the sector for this purpose, as well as detailed information about the requirements for young people in the individual professions. The national team of the German construction industry delivers top performance. Users can follow the team’s development under the News heading. The campaign addresses young people directly at and