Byggare Website

SE

Sweden

www.byggare.com is a site for 15-year-olds applying for upper secondary school as well as older people taking on university studies. The aim is to attract young people to the construction industry and show the variety of opportunities. The goal is to attract both boys and girls to construction related education in upper secondary school, university colleges and universities. The website consists of information about the education programmes and interviews and films of young people working within the construction industry. The brief information is also readable on smart phones and tablets. As a complement to the website we also use Facebook as an important channel. With relatively small economic resources it is possible to reach the target group this way.

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